Curiosity about life in all of its... - Deepstash
Leo Burnett

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

LEO BURNETT

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MORE IDEAS FROM THEARTICLE

Steve Jobs

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while."

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Ken Robinson

"If you're not prepared to be wrong, you'll never come up with anything original."

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Pablo Picasso

"Others have seen what is and asked why? I have seen what could be and asked why not?"

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Albert Einstein

"Imagination is everything. It is the preview of life's coming attractions."

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Our world today is more connected than ever. And one pitfall in our hyper-connected world as it intersects with our business relationships and networking is a state of continuous partial attention. It is a state where people give half attention to what they do - all the time.

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Hidden games

Hidden games are played in sandboxes that people don’t even realize exist. Hidden games have a higher return, but they are more long-term and abstract. For example, a hidden game is starting a business in an unsexy industry (i.e., building tunnels with Elon Musk).

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Creativity is exciting

It triggers some degree of surprise or excitement within us and gives us a new way of seeing things that we could not see before.

However, history and science teach us that the process of creativity is actually completely boring. And that is great news for us.

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