Most of the thing we do that are related to self-improvement have an activation cost - it’s harder to exercise regularly, read books and work on yourself than to binge watch TV series all day. But, once you’re already doing those things, it’s easier to keep doing them.
The thing is that a lot of the things we should do to live well just aren’t motivating enough on their own. You know you should do them, but you often fail to. However, when you do have a goal that deeply motivates you then that enthusiasm often helps overcome the activation costs in other areas of life.
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