Certain facts or events simply fade from our minds, something known as transience. The brain cannot store all information infinitely.
The way to label the information as important, so that the brain keeps it for long, is to make it emotionally charged, making it feel important and worth hanging on to. It also helps to revisit the memory.
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I am a sucker for gadgets, stubborn and curious. Eating right and sleeping well is important to me.
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