The Myth of the Brainstorming Session
SIMILAR ARTICLES & IDEAS:
The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by his employees’ inability to come up with good campaign ideas on their own, Osborn started to experiment with different collaborative exercises.
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.
It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas.
This helps to get people unstuck by "jolting" them out of their normal ways of thinking.
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
If you recover your energy while alone or in quiet surroundings, you’re probably an introverted type of person.
You can experience the benefits of both types when you push yourself to overcome weaknesses of one type or the other at key moments in your life.