The Myth of the Brainstorming Session
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Research suggests placing self-imposed limitations can boost creativity.
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Instead of thinking of a cut-and-dry end goal to certain situations, creative people sit back and examine the problem in different ways before beginning to work.
If you find yourself stagnating by focusing on generic problems, try to re-conceptualize the problem by focusing on a more meaningful angle.
For example: Instead of thinking “What would be something cool to paint?” rather ask, “What sort of painting evokes the feeling of loneliness that we all encounter after a break-up?”
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Try to imagine your creative task as being disconnected and distant from your current position/location - this may make the problem more accessible and can encourage higher level thinking.
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This is the ability to reach beyond a specific field of expertise and create new uses for an older thing. It’s about taking one thing and using it for a different purpose than intended.
For example: Apply a cooking recipe to a marketing strategy or use a spreadsheet program to organize words for your poetry.
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It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can ...
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
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Stop talking and start building! Put your thoughts into words, your words into pictures, and your pictures into prototypes.
Even a bad drawing is better than no drawing.
The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
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Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.
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All it means is that some people recharge when they are by themselves (introverts).
Talk with friends who can help if you think the idea is starting to gain traction.
Focus your execution efforts on the things you're skilled at and hire or outsource the other things.
Work with people who are good at what they do, so you can be good at what you do.
If the work is reported to be ok or fine by your subordinates, maybe you need to dig in deep and probe more.
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Ownership and accountability need to be defined so that your team knows who is responsible for what.
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Learning is not a rigidly formal system of precisely labeled steps.
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You can’t borrow someone’s motivation. No matter how many books you read or chants you do you won’t become more motivated.
Motivation comes from inside. It comes from you and nowhere else.
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