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The Myth of the Brainstorming Session

Steps of the creative process

  1. Preparation: individual study to focus your mind on the problem;
  2. Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
  3. Intimation: you get a “feeling” that a solution is on the way;
  4. Illumination: your creative idea moves to conscious awareness;
  5. Verification: your idea is consciously verified, expanded upon, and then executed.

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IDEA EXTRACTED FROM:

The Myth of the Brainstorming Session

The Myth of the Brainstorming Session

https://thenextweb.com/entrepreneur/2013/11/03/myth-brainstorming-session-best-ideas-dont-always-come-meetings/

thenextweb.com

3

Key Ideas

The 2 goals of effective brainstorming:

  • Defer judgment (don’t get upset when people say bad ideas).
  • Reach for quantity (come up with as many ideas as possible).

Obstacles to an effective brainstorming:

  • Fear of judgment from people in positions of power;
  • Extroverts take center stage;
  • Groups hate scary ideas, even it they're great ones;

Steps of the creative process

  1. Preparation: individual study to focus your mind on the problem;
  2. Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
  3. Intimation: you get a “feeling” that a solution is on the way;
  4. Illumination: your creative idea moves to conscious awareness;
  5. Verification: your idea is consciously verified, expanded upon, and then executed.

SIMILAR ARTICLES & IDEAS:

The Better Mind Map

The Better Mind Map

Combining the Mind Map Technique with the Creativity Triggers Technique.

The novelty of The Better Mind Map is in the custom triggers tailored to a specific challenge. It is a t...

How The Better Mind Map works

  • Write your design challenge or problem in the center of a blank piece of paper and circle it.
  • Add the following five Topic Areas around the central challenge: User needs, Inspiration, Constraints, Commercial drivers, Service design triggers.
  • In the Service design triggers Area, Pick 3 triggers from Entertainment, Simplified/light, Adaptable, Economical, Integrated, Durable.
  • Consolidate what you know about each topic area into 3 triggers each.

Sketching ideas

From your mind map:
  • Divide a piece of paper into six sections.
  • Dedicate each section to a sketched idea, based on a single trigger from your Better Mind Map

Introverted vs. extroverted people

If you recover your energy while alone or in quiet surroundings, you’re probably an introverted type of person.

You can experience the benefits of both types when you push yourself to ...

Introverted vs. shy/insecure people

There’s nothing wrong with being an introvert. If you are emotionally unstable, being an introvert can become the biggest enemy of your progress in life.
There’s a big difference between being an introvert and being afraid of public speaking, meeting people and speaking up when necessary. Social anxiety is not introversion, it’s a fear you must face and overcome.

Thinking before speaking and acting

  • Make sure that you speak up when you have something important to say. 
  • Take advantage of your ability to observe other people, the environment you’re in and the energy flow in the room.
  • People will pay more attention to what you say when you do speak up.
  • You probably have the ability to study things better and faster, so when you do say something make sure that it’s an eye-opener.
  • People will trust you more and thus you’ll have access to more privileged information.

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Restrict yourself

Research suggests placing self-imposed limitations can boost creativity. 

It forces your brain to come up with creative solutions to finish a project around the parameters you’ve ...

Re-conceptualize the problem

Instead of thinking of a cut-and-dry end goal to certain situations, creative people sit back and examine the problem in different ways before beginning to work.

If you find yourself stagnating by focusing on generic problems, try to re-conceptualize the problem by focusing on a more meaningful angle.

For example: Instead of thinking “What would be something cool to paint?” rather ask, “What sort of painting evokes the feeling of loneliness that we all encounter after a break-up?”

Create psychological distance

Creating “psychological” distance may be useful for breaking through a creative block.

Try to imagine your creative task as being disconnected and distant from your current position/location - this may make the problem more accessible and can encourage higher level thinking.

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