Steps of the creative process - Deepstash

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The Myth of the Brainstorming Session

Steps of the creative process

  1. Preparation: individual study to focus your mind on the problem;
  2. Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
  3. Intimation: you get a “feeling” that a solution is on the way;
  4. Illumination: your creative idea moves to conscious awareness;
  5. Verification: your idea is consciously verified, expanded upon, and then executed.

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A brief overview of brainstorming

The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).

Frustrated by his employees’ inability to come up with good campaign ideas on their own, Osborn started to experiment with different collaborative exercises.

Principles of brainstorming
  • Generate as many ideas as possible. For the purposes of this exercise, quantity is more important than quality.
  • Don’t judge any ideas until the session is over. People will hold back if they think they may be judged negatively.
  • Encourage people to think outside of the box. Although wild ideas may not be feasible, they steer the conversation in new directions.
  • Combine ideas. Encouraging people to build off one another makes it easier for them to contribute and boosts team morale.
Work alone—together

Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.

A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.

Brainstorming

It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. 

This helps to get people unstuck by "jolting" them out of their normal ways of thinking.

Brainstorming for problem solving
  • It brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions.
  • It can help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an approach if they were involved in developing it. 
  • It helps team members bond, as they solve problems in a positive, rewarding environment.
Why individual brainstorming might bring better results
  • groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in
  • people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. 

On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.

Introverted vs. extroverted people

If you recover your energy while alone or in quiet surroundings, you’re probably an introverted type of person.

You can experience the benefits of both types when you push yourself to overcome weaknesses of one type or the other at key moments in your life.

Introverted vs. shy/insecure people
There’s nothing wrong with being an introvert. If you are emotionally unstable, being an introvert can become the biggest enemy of your progress in life.
There’s a big difference between being an introvert and being afraid of public speaking, meeting people and speaking up when necessary. Social anxiety is not introversion, it’s a fear you must face and overcome.
Thinking before speaking and acting
  • Make sure that you speak up when you have something important to say. 
  • Take advantage of your ability to observe other people, the environment you’re in and the energy flow in the room.
  • People will pay more attention to what you say when you do speak up.
  • You probably have the ability to study things better and faster, so when you do say something make sure that it’s an eye-opener.
  • People will trust you more and thus you’ll have access to more privileged information.