The Myth of the Brainstorming Session - Deepstash

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The Myth of the Brainstorming Session

thenextweb.com

The 2 goals of effective brainstorming:

  • Defer judgment (don’t get upset when people say bad ideas).
  • Reach for quantity (come up with as many ideas as possible).

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Obstacles to an effective brainstorming:

  • Fear of judgment from people in positions of power;
  • Extroverts take center stage;
  • Groups hate scary ideas, even it they're great ones;

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  1. Preparation: individual study to focus your mind on the problem;
  2. Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
  3. Intimation: you get a “feeling” that a solution is on the way;
  4. Illuminati...

2

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