“Drive thy business or it will drive thee.”
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He who fights with monsters should be careful lest he thereby become a monster. And if thou gaze long into an abyss, the abyss will also gaze into thee.
Tactics should not be ignored. However, a business isn't going to fail because it had poor tactics. A business with a great product will do fine with common tactics.
A successful business will have both great products and tactics. But it's 80/20, where the fundamentals of building somethin...
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