Around the age of 30-35, when people have settled into life, the music stops being something to experience, and more of something to remember.
Listening to new music can be a ‘risky’ way to invest your time and attention, as you may or may not like it. Most people who are adults or in the middle ages have their younger days packed nicely in a playlist, having all that they could possibly need in terms of music.
The current CEO of Tesla wasn’t the founder of the company and joined in 2004. His investments and lobbying provided the company with much-needed traction to build the first completely electric sports car, called the Roadster, which went into production in 2008.
The futuristic electric sports car was a technical marvel but out of reach for most people at USD 100,000, and also had a slow charge.
2008 saw many upheavals and changes in leadership, with Elon Musk taking over as CEO in October 2008, and cutting manpower by 25 per cent.
Tesla faced financial problems in 2009 but drove through it safely by going public in 2010.
The company unveiled its mainstream consumer vehicle, named the Model S in 2011, and was critically successful, gaining a wide user base due to its lower cost (only USD 76,000!) and futuristic technology.