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The Psychology of Storytelling

What makes a story engaging

  • Suspense and “cliffhangers” allow you to create an addictive narrative;
  • Creating detailed imagery;
  • Using literary techniques for turning simple stories into memorable works of art.
  • Change made easier by providing an example.

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IDEA EXTRACTED FROM:

The Psychology of Storytelling

The Psychology of Storytelling

https://www.sparringmind.com/story-psychology/#

sparringmind.com

3

Key Ideas

Persuasion through storytelling

Stories are a very integral part of being persuasive. 

Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

What makes a story engaging

  • Suspense and “cliffhangers” allow you to create an addictive narrative;
  • Creating detailed imagery;
  • Using literary techniques for turning simple stories into memorable works of art.
  • Change made easier by providing an example.

Characteristics of persuasive stories

  • Delivery: matters as much as the content.
  • Imagery:  the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described. 
  • Realism: poeple need a “human” element in the story that is easy for them to imagine.
  • Structure: people prefer stories that follow a logical manner.
  • Context: significant impact on the persuasiveness of a story.
  • Audience: determine who you don’t want reading your content along with who you do.

SIMILAR ARTICLES & IDEAS:

Hardwired for Stories

We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.

A strong narrative can be the difference between succes...

Creative Problem Solving

Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.

We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.

Relating To The Characters

Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.

The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.

one more idea

Storytelling is...

Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.

Good stories are …

  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.

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Our brain on stories

A story can put your whole brain to work.

When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we wou...

We are wired for storytelling

A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.

Giving suggestions

Exchange giving suggestions for telling stories.

A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.

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