The Psychology of Storytelling
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Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
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We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.
A strong narrative can be the difference between succes...
Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
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A story can put your whole brain to work.
When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we wou...
A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.
Exchange giving suggestions for telling stories.
A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
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Stories are like instruction manuals that explain how we move from one state of being to another.
Stories help us imagine how we can improve our own lives or avoid unpleasant consequen...
A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.
Transportation allows us to experience a story's movement through its characters. The characters' struggles and their rewards become our own.
Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.
When participants remain engaged with a story and see characters overcome conflicts, they will empathize with the characters and be more willing to act on these feelings.
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Stories are more than just tall tales or campfire yarns.
They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.
Establish the setting or scene.Start with a transition to signify the story’s beginning before creating a realistic backdrop.
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will my associates be able to visualize the scene I have in my mind?
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
Questions to help you create dissonance:
- How can I build a sense of concern, conflict, or suspense?
- Will my associates be able to visualize the challenge the same way I do?
- Will the dilemma create enough dissonance associates will desire a resolution?
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Content persuasive and memorable enough has the tendency to evoke the person to share it to others, has ethics, emotion, and logic. If the content is credible, has some emotional a...
Studies on the ‘viral’ tendencies of articles showed that:
Content can go viral when one takes care of the following things:
According to Will Storr, author of ‘The Science Of Storytelling’, reality is just a phrase for a common set of shared facts and surroundings and is mainly a mind construct. We may not be living in ...
Human beings react to physical and environmental changes all the time. Likewise, a good story requires changes and challenges, and characters need to be provided with certain crossroads of change, else the story does not move.
Incomplete stories are filled automatically by the brain, as we have an urge to find meaning in everything. We also tend to believe the simplest explanations. Stories need to be shown a linear cause and effect for the reader to stay interested. If there are too many effects, the effect is lost.
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Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.
Anything is possible and that becomes inspiration.
Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.
You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.
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Depression is often measured by scientists using something called the Hamilton Scale. It runs from 0 (where you are dancing in ecstasy) to 59 (where you are suicidal).
Many leading scientists believe the whole idea that depression is caused by a “chemically imbalanced” brain is wrong.
There are in fact nine major causes of depression and anxiety that are unfolding all around us. Two are biological, and seven are out in here in the world, rather than sealed away inside our skulls.
When you’re a child, you have very little power to change your environment. So, you have two choices.
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