The Psychology of Storytelling - Deepstash
Persuasive storytelling

Learn more about communication with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

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Persuasion through storytelling

Persuasion through storytelling

Stories are a very integral part of being persuasive.

Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

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What makes a story engaging

  • Suspense and “cliffhangers” allow you to create an addictive narrative;
  • Creating detailed imagery;
  • Using literary techniques for turning simple stories into memorable works of art.
  • Change made easier by providing an example.

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Characteristics of persuasive stories

  • Delivery: matters as much as the content.
  • Imagery:  the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described. 
  • Realism: poeple need a “human” element in the story that is easy for them to imagine.
  • Structure: people prefer stories that follow a logical manner.
  • Context: significant impact on the persuasiveness of a story.
  • Audience: determine who you don’t want reading your content along with who you do.

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CURATED BY

mia_w

Social media lover and beer specialist. Love cats.

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