Characteristics of persuasive stories - Deepstash

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The Psychology of Storytelling

Characteristics of persuasive stories

  • Delivery: matters as much as the content.
  • Imagery:  the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described. 
  • Realism: poeple need a “human” element in the story that is easy for them to imagine.
  • Structure: people prefer stories that follow a logical manner.
  • Context: significant impact on the persuasiveness of a story.
  • Audience: determine who you don’t want reading your content along with who you do.

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IDEA EXTRACTED FROM:

The Psychology of Storytelling

The Psychology of Storytelling

https://www.sparringmind.com/story-psychology/#

sparringmind.com

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Key Ideas

Persuasion through storytelling

Stories are a very integral part of being persuasive. 

Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

What makes a story engaging

  • Suspense and “cliffhangers” allow you to create an addictive narrative;
  • Creating detailed imagery;
  • Using literary techniques for turning simple stories into memorable works of art.
  • Change made easier by providing an example.

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Why storytelling works

Stories are like instruction manuals that explain how we move from one state of being to another.

Stories help us imagine how we can improve our own lives or avoid unpleasant consequen...

A good story moves us

A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.

Transportation allows us to experience a story's movement through its characters. The characters' struggles and their rewards become our own.

Our relationship with stories

Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.

When participants remain engaged with a story and see characters overcome conflicts, they will empathize with the characters and be more willing to act on these feelings.

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Hardwired for Stories

We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.

A strong narrative can be the difference between succes...

Creative Problem Solving

Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.

We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.

Relating To The Characters

Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.

The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.

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Our brain on stories

A story can put your whole brain to work.

When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we wou...

We are wired for storytelling

A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.

Giving suggestions

Exchange giving suggestions for telling stories.

A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.

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