Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
Characteristics of persuasive stories
- Delivery: matters as much as the content.
- Imagery: the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described.
- Realism: poeple need a “human” element in the story that is easy for them to imagine.
- Structure: people prefer stories that follow a logical manner.
- Context: significant impact on the persuasiveness of a story.
- Audience: determine who you don’t want reading your content along with who you do.
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What makes a story engaging
- Suspense and “cliffhangers” allow you to create an addictive narrative;
- Creating detailed imagery;
- Using literary techniques for turning simple stories into memorable works of art.
- Change made easier by providing an example.
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Persuasion through storytelling
Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
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