MORE IDEAS FROM The Psychology of Storytelling
Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
Stories are like instruction manuals that explain how we move from one state of being to another.
Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to change our behavior and act in a certain way.
Stories are more than just tall tales or campfire yarns.
They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.
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