Protein mania: the rich world’s new diet obsession
According to official guidelines, a minimum of 0.8g of protein a day per kilogram of body weight is recommended. Yet, the average person in the US and Canada gets a full 90g a day, 20% more than the recommended amount. The average European consumes 85g of protein a day, and the average Chinese person 75g.
We hope our protein-enhanced food will lead us to better health, yet singling out protein can lead to an unbalanced view of health.
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A high-protein diet is essential for us to help our body grow and repair. We have been told to eat approximately 55 gm of protein daily for males, and 45 gm for females, based on average weights.
Not eating enough of protein can also have side effects like hair loss.
The protein supplement market had a valuation of USD 12.4 billion in 2016.
The way protein is packed in everything from candy bars to ‘high protein’ versions of staple products, it is becoming clear that it is an ongoing health fad. Many experts believe that products with ‘inflated protein’ are a waste of money.
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It supplies energy under circumstances such as fasting or caloric restriction to certain organs (e.g. the brain, heart, and skeletal muscle).
In ketogenesis, our livers start to break down fat into a usable energy source called ketones. Ketones can stand in for glucose as fuel for the body when there’s a glucose shortage.
Once ketogenesis kicks in and ketone levels are elevated, the body is in a state called “ketosis,” during which it’s burning stored fat.
That means eating mainly meats, eggs, cheese, fish, nuts, butter, oils, and vegetables while avoiding sugar, bread and other grains, beans, and even fruit.