Ideas from books, articles & podcasts.
Companies, advertising agencies and tech giants slowly realized the power of dopamine.
Tech companies which already rely on persuasion lapped up this ‘sex, drugs and rock’n’roll’ molecule, essentially hacking the human mind after learning about its basic vulnerability, using the knowledge to increase the rate at which people use their services.
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If a reward is provided on a regular basis, the brain takes the same as a given, but if the same reward is irregular, the brain is primed to check again and again about the same. This is the same technique that is used in slot machines at gambling casinos.
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Happiness is a slow burn, something existentially different from the various feel-good ‘rewards’ that most of us believe to be happiness, and are therefore addicted to.
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