Bite‑sized knowledgeto upgrade
your career
to upgrade
Ideas from books, articles & podcasts.
Persuasive Technology: Irregularly Timed Rewards
If a reward is provided on a regular basis, the brain takes the same as a given, but if the same reward is irregular, the brain is primed to check again and again about the same. This is the same technique that is used in slot machines at gambling casinos.
Social media has been tremendously successful as it has been able to exploit this desire and addiction towards social affirmation, with random, irregular rewards.
3
STASHED IN:
142
published ideas from this article:
MORE IDEAS FROM THE SAME ARTICLE
- Discovered in 1957, Dopamine is one of 20 major neurotransmitters, brain chemicals that communicate between nerves and cells.
- In the 50s the chemical was associated with physical movement, which changed 30 years later when new experiments proved it to be associated with me...
Companies, advertising agencies and tech giants slowly realized the power of dopamine.
Tech companies which already rely on persuasion lapped up this ‘sex, drugs and rock’n’roll’ molecule, essentially hacking the human mind after learning about its basic vulnerability, us...
MORE LIKE THIS
On social media, being good looking is important to attract a certain audience. Social media influencers are going to great lengths to appear appealing to their followers, in order to grow their fame. They spend thousands of dollars on surgeries and makeovers, making sure no fashion and lifestyle...
10
STASHED IN:
39
The reward system in our brain exists to ensure we seek out what we need. If eating nutritious food or being smiled at pleases us, we try to secure more of these stimuli. However, seeking pleasure can also result in people becoming addicted, indebted or overweight.
11
STASHED IN:
247
Happiness is a slow burn, something existentially different from the various feel-good ‘rewards’ that most of us believe to be happiness, and are therefore addicted to.
With many of us who are unconsciously looking for happiness online, the little releases of dopamine when we get ‘likes’ o...
2
STASHED IN:
227
❤️ Brainstash Inc.