Loss Aversion - Deepstash

Loss Aversion

A backwards technique of motivation is exploiting the preference to avoid losses over acquiring gains. Making people aware that they will lose something if the activity isn’t completed is a fear-based but effective method of external motivation.

Example: Making people pay a fine if they don’t walk a certain amount of steps in a day makes them complete their target.

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luciow

Live life, Laugh hard, Love selflessly, Serve God.

The idea is part of this collection:

No More Broke

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