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Stories create “sticky” memories
...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all.
2.85K
25.7K reads
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Use personal experiences
The best storytellers look to their own memories and life experiences for ways to illustrate their message.
Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.
There may be a tendency not to want ...
2.08K
4.81K reads
Highlight a struggle
Good storytellers understand that a story needs conflict. A story without a challenge simply isn’t very interesting.
Don’t be afraid to suggest the road ahead will be difficult. We actually like to be told it’s going to be hard,” followed by "but if we all pull together an...
2.09K
4.23K reads
Dos and Don'ts in storytelling
Do:
- Consider your audience: choose a framework and details that will best resonate with your listeners.
- Identify the moral or message you want to impart.
- Find inspiration in your life experiences.
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5.48K reads
Don’t make yourself the hero
You can be a central figure, but the ultimate focus should be on people you know, lessons you’ve learned, or events you’ve witnessed.
The more you celebrate your own decisions, the less likely your audience will connect with you and your message.
2.15K
5.45K reads
Keep it simple
Not every story you tell has to be a surprising, edge-of-your-seat epic. Some of the most successful and memorable stories are relatively simple and straightforward.
Don’t let needless details to detract from your core message. Work from the principle that “less is more.” One of the bigges...
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3.77K reads
Start with a message
First, settle on your ultimate message; then you can figure out the best way to illustrate it.
Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them?
Each decision about your story should flow from those question...
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6.96K reads
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Judgment, Or The Stories We Tell Ourselves
Awareness of the stories we create about our life to make sense out of where we fit into the world is particularly necessary. Many of the stories have been programmed in by our family, friends, and society. A high percentage of them are actually cognitive distortions that continue to keep...
6 Rules for Great Storytelling
- Great stories convey things common to the human condition in unique situations. They are universal.
- Great stories have a clear structure and purpose.
- People find it easy to root for an underdog and they don’t even need to succeed. They value the charact...
IF YOU DON’T HAVE CONTROL OVER YOUR DAILY SCHEDULE
- Be aware: Simply knowing that you’re operating at a suboptimal time can be helpful because you can correct for your chronotype in small but powerful ways.
- Work the margins: Even if you can’t control the big things, you might still be able to shape t...
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