Simon Sinek’s Golden Circle
The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
- Why: Why the company exists (Why are you in this business? What motivates you)
- How: How the company fulfills its Why
- What: What the company does to fulfill its Why (i.e. your products and services).
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How do great presenters tell their stories
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Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
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