Ideas from books, articles & podcasts.
published ideas from this article:
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Go back and forth between the two and end off with a …
The star grabs your audience’s attention. The chain turns your audience’s attention into a desi...
One of the oldest and most straightforward storytelling formulas:
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
The idea is to introduce a character or a group of character, describe t...
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company so...
First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Finally, you solve the prob...
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“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
published 8 ideas
“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”
Talking a lot is boring, but talking a lot about yourself is even more boring.
So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easie...
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