Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
The Hero’s Journey Storytelling Formula
- Departure: A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey.
- Initiation: The hero meets a series of challenges but eventually completes the mission.
- Return: The hero returns and helps others with her new found power or treasure.
This formula is used by many of the greatest storytellers including George Lucas for his Star Wars films!
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Three-Act Storytelling Structure
One of the oldest and most straightforward storytelling formulas:
- Setup: Set the scene and introduce the character(s)
- Confrontation or “Rising action” : Present a problem and build up the tension
- Resolution: Resolve the...
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12.6K reads
Simon Sinek’s Golden Circle
The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
- Why: Why the company exists (Why...
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3.81K reads
Nancy Duarte’s Secret Structure of Great Talks
In a famous TED talk, Nancy Duarte presents the structure of a presentation made famous by Steve Jobs.
- What is: The status quo
- What could be: The future that could be possible
Go back and forth between the two and end off with a …
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2.98K reads
Problem – Agitate – Solve Storytelling Formula
- Problem: Present a problem
- Agitate: Agitate the problem
- Solve: Solve the problem
First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Finally,...
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Before – After – Bridge Storytelling Formula
- Before: Describe the world with Problem A.
- After: Imagine what it’d be like having Problem A solved.
- Bridge: Here’s how to get there.
Set the stage of a problem that your target audience is likely to experience ( ...
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3.66K reads
Pixar’s Award-Winning Storytelling Formula
Once upon a time there was.... Every day, ... One day, ... Because of that, ... Because of that, ... Until finally, ...
The idea is to introduce a character or a group of character, describe their usual routine, present a twist that disrupts their daily lives, explain how they ove...
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Star – Chain – Hook Storytelling Formula
- Star: An attention-getting, positive opening
- Chain: A series of convincing facts, benefits, and reasons
- Hook: A powerful call-to-action.
The star grabs your audience’s attention. The chain turns your audience’s at...
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Dave Lieber’s V Storytelling Formula
- Introduce the character;
- Bring the story to its lowest point;
- Turn it around and finish with a happy ending.
Once you introduce the character of the story, describe how things went awful for him/her, using emotion...
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Five-Act Storytelling Structure
Also known as Freytag’s Pyramid:
- Exposition: Introduce important background information
- Rising action: Tell a series of events to build up to the climax
- Climax: Turn the story around (usually the most exciting part of t...
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4.85K reads
Dale Carnegie’s Magic Formula for Storytelling
Dale Carnegie usues a more dramatic structure for storytelling
- Incident: Share a relevant, personal experience, to grab your audience’s attention.
- Action: Describe the specific action taken to solve or prevent a problem, showing that a change w...
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3.69K reads
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How do great presenters tell their stories
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