Nancy Duarte’s secret structure of great talks - Deepstash

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Nancy Duarte’s secret structure of great talks

Nancy Duarte’s secret structure of great talks

  • What is: The status quo
  • What could be: The future that could be possible

Go back and forth between the two and end off with a …

  • New bliss: The wonderful future with your idea/product/service adopted.

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MORE IDEAS FROM THE SAME ARTICLE

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the problem

  • Why: Why the company exists (Why are you in this business? What motivates you)
  • How: How the company fulfills its Why
  • What: What the company does to fulfill its Why (i.e. your products and services).

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling ...

  • Departure: A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey.
  • Initiation: The hero meets a series of challenges but eventually completes the mission.
  • Return: The hero returns and helps others with he...

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( a problem that your company so...

  • Star: An attention-getting, positive opening
  • Chain: A series of convincing facts, benefits, and reasons
  • Hook: A powerful call-to-action.

The star grabs your audience’s attention. The chain turns your audience’s attention into a desi...

  • Introduce the character;
  • Bring the story to its lowest point;
  • Turn it around and finish with a happy ending.
Once you introduce the character of the story, describe how things went awful for him/her, using emotions to draw your audience int...

  • Incident: Share a relevant, personal experience, to grab your audience’s attention.
  • Action: Describe the specific action taken to solve or prevent a problem, showing that a change was needed.
  • Benefit: State the benefits of the action/change.

Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

The idea is to introduce a character or a group of character, describe t...

  • Problem: Present a problem
  • Agitate: Agitate the problem
  • Solve: Solve the problem

First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Finally, you solve the prob...

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Steve Jobs

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”

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Pete Docter

“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”

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Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easie...

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