Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
Components of a good story
- Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
- Conflict. The conflict is the lesson of how the character overcomes a challenge.
- Resolution. Your story’s resolution should wrap up the story, provide context around the characters and conflict(s), and leave your audience with a call-to-action.
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Good stories are …
- Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
- Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
- Universal. Good stories are relatable to all reader...
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Story objectives
If your objective is to:
- Incite action: describe how a successful action was completed in the past and its steps.
- Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
- Convey values, tap into familiar emotions and si...
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Why we tell stories
- Stories solidify abstract concepts and simplify complex messages;
- Stories bring people together: stories connect us through the way we feel and respond to them;
- Stories inspire and motivate, by tapping into people’s emotio...
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Steps of the storytelling process
- Know your audience;
- Know your audience;
- Decide what kind of story you’re telling;
- Establish your call-to-action;
- Choose your story medium;
- Craft your sto...
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Storytelling is...
...the process of using fact and narrative to communicate something to your audience.
Some stories are factual, and some are embellished or improvised in order to better explain the core message.
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- Setting: Data, trends and insights to provide context.
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Kurt Vonnegut: How to write a good short story
- Use the time of a total stranger in a way that they won't feel it was wasted.
- Give the reader at least one character to root for.
- Every character should want something, even just a glass of water.
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