If your objective is to:
- Incite action: describe how a successful action was completed in the past and its steps.
- Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
- Convey values, tap into familiar emotions and situations so that the story feels relatable.
- Foster collaboration, tell a story that moves readers to discuss and share your story with others.
- Educate, feature a trial-and-error experience, so that readers can learn about a problem and how a solution was discovered and applied.