If your objective is to:<ul><li>Incite action: describe how a successful action was completed in the past and its steps.</li><li>Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.</li><li>Convey values, tap into familiar emotions and situations so that the story feels relatable.</li><li>Foster collaboration, tell a story that moves readers to discuss and share your story with others.</li><li>Educate, feature a trial-and-error experience, so that readers can learn about a problem and how a solution was discovered and applied. </li></ul>

Story objectives

<ul>
<li>Stories solidify abstract concepts and simplify complex messages;</li>
<li>Stories bring people together: stories connect us through the way we feel and respond to them;</li>
<li>Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.</li>
</ul>

Why we tell stories

<ol>
<li>Know your audience;</li>
<li>Know your audience;</li>
<li>Decide what kind of story you’re telling;</li>
<li>Establish your call-to-action;</li>
<li>Choose your story medium;</li>
<li>Craft your story;</li>
<li>Share your story.</li>
</ol>

Steps of the storytelling process

<ul>
<li>Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.</li>
<li>Conflict. The conflict is the lesson of how the character overcomes a challenge.</li>
<li>Resolution. Your story’s resolution should wrap up the story, provide context around the characters and conflict(s), and leave your audience with a call-to-action.</li>
</ul>

Components of a good story

...the process of using fact and narrative to communicate something to your audience.
Some stories are factual, and some are embellished or improvised in order to better explain the core message.

Storytelling is...

<ul>
<li>Entertaining. Good stories keep the reader engaged and interested in what’s coming next.</li>
<li>Educational. Good stories spark curiosity and add to the reader’s knowledge bank.</li>
<li>Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.</li>
<li>Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.</li>
<li>Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.</li>
</ul>

Good stories are …

How to get someone else to feel a connection to you and your purpose. How to get them to empathise with your story.

problemsolving

Problem Solving

career

Career

communication

Communication

moneyandinvestments

Money & Investments

personaldevelopment

Personal Development

Persuasive storytelling

While this definition is pretty specific, stories actually resemble a variety of things. This graphic from ReferralCandy helps outline what stories and are not. Storytelling is an art form as old as time and has a place in every culture and society. Why?