The purpose is to highlight the separation of the past from the upcoming new beginning. "The first day of spring" creates a stronger temporal landmark than "the third Thursday in March." Prompting people to consider why a landmark is meaningful prepares them to think that the landmark is more important.
This effect can also be used to persuade your friend to quit smoking, or yourself to start playing your guitar.
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The fresh start effect is when people are more likely to take action towards a goal after temporal landmarks that characterize new beginnings.
The temporal landmarks cause you to reflect on your life in a big-picture way, which causes you to set goals. It works because it creates a clean slate in your mind.
When we want to change ourselves anew, we often set a date on when to start changing our behaviors or our habits. This is the concept of having a "fresh start".
The effect of the "fresh start" is that we're able to overlook our past mistakes and imperfections of our daily lives and have new beginnings. We are then more likely to take action towards our goals.
The fresh start effect is defined as the feeling all individuals know at the beginning or end of an experience, week etc. It says that people are better at tackling their goals when they start on so-called temporal landmarks.
What is less obvious actually is the fact that not all beginnings are equally good. After a big success, you are very likely to know failure, for instance.
A whole lot of studies show people who make new year resolutions fail to stick to them eventually (over 64 %), some after the first week of January.
The reason why we find the effort a big struggle is that we follow the law of least effort, as a natural human instinct (we tend to choose the path with the least resistance/effort)
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