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The Fresh Start Effect
The fresh start effect is when people are more likely to take action towards a goal after temporal landmarks that characterize new beginnings.
The temporal landmarks cause you to reflect on your life in a big-picture way, which causes you to set goals. It works because it creates a clean slate in your mind.
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The purpose is to highlight the separation of the past from the upcoming new beginning. "The first day of spring" creates a stronger temporal landmark than "the third Thursday in March." Prompting people to consider why a landmark is meaningful prepares them to think that the landmark is more important.
This effect can also be used to persuade your friend to quit smoking, or yourself to start playing your guitar.
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