When starting a project that requires time, energy and resources, the cost-benefit ratio is a good rule for deciding if the plunge is worth it.
One has to think about the risk in terms of probability, while also keeping in mind what is at stake: Will the effort, time, money and resources that are spent go down the drain or will all of it still provide value in case the primary goal is not reached?
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A lot of problems would disappear if we talked to each other more than talking about each other.
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