Your book could have helped people, brought beauty or wisdom into the world, if only your book came to be. Or worse, you wrote a book, but nobody cared about it.
Producing a work that sells is not just about writing what you think will work. It's about finding an idea that will excite you and your audience. You have to write a book that is worthy of being sold. To maximize your chance of finishing your book, you need a proven plan.
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