Small Things, Big Results

Cognitive Science has certain dynamic systems where many small mental, behavioural, social and neural changes in neurotransmitters, even in tiny parameters, lead to huge effects in their action and behaviour.

A small change in the marketing mix often results in a large improvement or a sales disaster, as consumer behaviour is often complex and non-rational, making it hard to predict correctly over long periods.

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The butterfly effect: the impact of deterministic chaos on our lives

nesslabs.com

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The Butterfly Effect

Tiny, minute changes in the initial conditions, circumstances and events can have a huge, outsized impact on the final outcome.

The Butterfly Effect, which was made mainstream by the 2004 movie of the same name, takes into account the power of a tiny thing, event or action,(like the flapping of a butterfly wing) that can have a domino effect and turn into something tremendously large in impact.

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We grow older, not younger, and if we break something, it can’t be unbroken. The world, it seems, goes from order to disorder, getting messy every minute.

The arrow of time only goes forward, and any introduction of randomness creates a multiplier effect in the environment, leading to unpredictable things to happen.

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  • Weather predictions, even with our amazing technological advances, are still laughably wrong.
  • The founder of the ‘chaos’ theory, Edward Lorenz, a meteorologist and mathematician, discovered deterministic chaos in 1961 while trying to predict the weather using a simple computer.
  • A small decimal number rounding off created a huge difference in the final outcome, leading to the creation of a seminal paper on the Butterfly Effect.

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Chaos Theory

Chaos Theory is a mathematical toolkit that allows us to extract ordered structures from chaos. The theory can reveal the intricate workings of such diverse natural systems as the beating of the human heart and the trajectories of asteroids.

At the center of Chaos Theory is the fascinating idea that order and chaos are not opposites. Chaotic systems are a mix of the two. From a distance, they may show unpredictable and chaotic behavior, but the inner workings have a perfectly deterministic set of equations that tick like clockwork.

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Explainer: what is Chaos Theory?

theconversation.com

Instinctive Decisions
  • We all make dozens of judgments every day, from deciding whether our clothes match to figuring out whether the dog down the street is a threat.
  • Our decision making and assessments are not based on any hard and fast rules. Most of them are instinctive & based on subconscious triggers.

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The Blue Dot Effect - We Are Conditioned To Look For Negatives

ownmygrowth.com

The Fresh Start Effect

When we want to change ourselves anew, we often set a date on when to start changing our behaviors or our habits. This is the concept of having a "fresh start".

The effect of the "fresh start" is that we're able to overlook our past mistakes and imperfections of our daily lives and have new beginnings. We are then more likely to take action towards our goals.

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The Fresh Start Effect: The Secret to Sustained Motivation

samuelthomasdavies.com