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people are either moving away from pain or moving towards pleasure, choose where your product is but also modify your messaging according to the current scenario
Don't find top 100 customers, find top 100 influencers who can bring those 10000 customers
Do anything consistently for 1 year before giving up
Live webinar have a great effect as people can see you for real and not just emails, workbooks etc as they aren't face to face
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