(Not So Great) Expectations | Psychology Today
Unmet expectations, no matter how small or unimportant, are enough to put us off. Brain research on expectations shows that dopamine cells in the brain fire off in anticipation of primary rewards. When a cue from the environment indicates that you will get a reward, dopamine releases in response.
But if you're expecting a reward and you don't get it, dopamine levels fall drastically. This feeling is akin to pain. Expecting a pay rise and not getting one can create a funk that lasts for days.
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Dopamine is an important chemical messenger that plays several important roles in the brain and body:
They are generally well regulated by the body, but there are a few diet and lifestyle changes you can make to boost your levels naturally:
Right from childhood, we are attracted to things that we can call our own, stuff like clothes, toys, bags, and books, later morphing into adult toys like cars, jewellery, furniture, Playstations an...
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Pre-teen girls identify so much with material objects like clothes, that if they exchange it with each other, it feels that they have shared their identity.
Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.
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