Slack, Dropbox or Zoom have applied specific strategies to win customers – tactics that resemble those of consumer companies rather than enterprise firms.
The go-to-market playbook for early-stage B2B founders:
Most people want more done during the course of the day, feeling productive if they have checked more boxes out of their to-do list. Time management has been a fad for a long time, equating productivity with the number of hours spent working.
The way we approach time management is proving to be a vicious circle of wasting time managing time, turning it into a problem rather than a solution towards productivity.
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