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Before MTV: Video milestones
In the years that followed MTV, hit songs and their accompanying music videos would become linked in the minds of music fans.
But the format of music videos precedes MTV. There is an evolutionary chart that dates back nearly a century.
9
121 reads
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1959: The video jukebox
The video jukebox that played Technicolor films were installed in bars across the world.
Two rival companies began selling similar "video jukebox" devices at the same time. The one was a Cinebox in Italy - the other the Scopitone in France. Both had three-minute fi...
8
40 reads
1929: "St. Louis Blues"
With the advent of "the talkies" in the late 1920s, musical numbers became part of cinema.
"St. Louis Blues" was one of the first short films made to showcase a preexisting song, starring Bessie Smith. While "Screen Songs" introduced the idea of pairing a song with a visua...
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45 reads
The Beatles' promotional videos 1965
The Beatles started producing promotional videos in 1965 for their singles to fulfil the demands of every Top of the Pops or American Bandstand-style show across the world that wanted to book them.
They started with "Paperback Writer" and "Rain" but improved over time, wit...
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45 reads
1970: The Now Explosion
In the 1970s, The Now Explosion was a 28-hour, free-wheeling TV program in Atlanta that seemed to pioneer MTV and the YouTube mashup edit.
The idea was to try and replicate Top 40 radio on a UHF station. For a brief period, The Now Explosion was very succe...
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34 reads
1929-1938: "Screen songs"
Fleischer Studios produced a series of "Screen Songs" from 1929 - 1938. It was the first short films created to illustrate popular songs.
The animated shorts featured the frolics of funny animals and other cartoon archetypes set to songs. Many included
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54 reads
1956: "Stranger in Paradise"
In 1956, Tony Bennett's record label filmed the first music video of the golden-voiced vocalist walking through Hyde Park in London.
He set the footage to the hit version of "Stranger in Paradise" and distributed the clip to TV stations in the U.K. and U.S.
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62 reads
1894: "The little lost child"
In 1894, two clothing salesmen, that also had a side business as songwriters, came up with a novel way to sell the sheet music to "The Little Lost Child."
They hired an electrician to create a series of "magic lantern" slide projections of photos to accompany perfo...
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81 reads
1975: "Bohemian Rhapsody"
The promotional video that accompanied Queen's 'Bohemian Rhapsody' single was probably the start of the music video. Previous promo clips were mostly about the band, but "Bohemian Rhapsody" was about the song.
The video spared the band from trying to recreate the complex c...
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40 reads
1974-1987: Countdown
In Australia, the government-owned Australian Broadcasting Corporation (ABC) introduced Countdown, a weekly showcase of lip-synched performances and music videos.
Countdown could promptly make a song a hit. The show lasted until 1987 when competitors like the imported MTV,...
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43 reads
1978: "Video Concert Hall"
USA Network, one of the first cable channels, began using the library of music material from record labels to fill its programming hours. The network started a segment called "Video Concert Hall" in 1978 where they simply played promotional videos and concert clips.
Anothe...
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101 reads
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The Ideal World Of Movies And Music
Certain songs in holiday movies become etched in the consciousness of people, providing a glimpse of the ideal world which has no dark side, no war, no conflict, no poverty, and no evil.
The movies and the accompanying music create positive emotions, nostalgia and a feeling that all's righ...
Psychologically, familiar music sounds better to us
One of the most researched laws of social psychology is the “mere exposure effect.” In a nutshell, it means that the more we’re exposed to something, the more we tend to like it.
This happens with...
STUDY & PRACTICE
Dr. Stephen Strange: But even if my fingers could do that my hands would just be waving in the air. How do I get from here to there?
The Ancient One: How did you get to reattach severed nerves and put a human spine back together bone by bone?
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