Celebrities And Fashion Trends

Celebrities are the biggest driving force in trend creation.

Companies often turn to celebrities to be spokespeople for their brands and products because celebrities are highly influential. They have a huge fan base and consequently a bigger reach than the latest fashion magazine.

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Fashion bloggers have proven to the masses that they have great taste. They are the creators of fashion trends, not followers. They offer a fresh perspective on the fashion industry that is loved and respected by their readers.

Designers turn to fashion bloggers to help promote their products. Fashion bloggers set trends by styling the garments in various ways, photographing themselves and sharing the images to their large audiences.

Runway Trends

Many of the current trends are inspired by the looks that designers send down the runways each season during Fashion Week events in New York, Milan, and Paris.

One reason runways inspire trends is that runway looks are moments created by fashion designers that are fantastical. People wait for many of the pieces in anticipation because they are typically over-the-top designs that look like they came from a dream.

Street style refers to everyday looks seen on the streets. These looks make an impact on the people who pass them by.

Reasons street style inspires trends:

  • The looks are usually easier to recreate.
  • People are inclined to follow the trend of an 'everyday person' because they think they can easily pull it off themselves.

Fashion trends vary all over the world. People often look out of their geographic area to trend-source for a unique newness.

Trends from fashion capitals of the world - New York City, Paris, Milan, and London - are seen through a different set of eyes that enable fashion lovers to bring something new to their world.

How Fashion Trends Start

For decades, fashion trends typically were started through the method of fashion house to magazine to consumer.

In our current Internet world, things have changed. Fashion houses still impact the way fashion trends start, but other sources also play a role. Fashion trends now evolve through five key ways: From the runway, through street style, celebrities, fashion bloggers, and different fashion capitals globally.

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Fast Fashion
  • Fashion shifted to high gear in the last twenty years when trends started cropping up faster and clothes became inexpensive.
  • Shopping used to be an occasional indulgence earlier, but due to online shopping and rising income, it has become a hobby.
  • Fast fashion is clothing that is cheap but is copied from the trendy designs taken from big fashion brands, celebrities and the catwalk runway.
  • The newest styles are brought to the market so that customers can buy them while the trend is still hot, at a fraction of the cost of the original.

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When the dressmaker and client relationship changed

English designer Charles Frederick Worth seems to be the first fashion designer that used models. From the mid-1860s, the house was hiring young women.

This development changed the relationship between the dressmaker and the client. Instead of the designer coming to the customer, the designer gave a simple presentation to clients.

Buying vintage is back again

While people always want to have new looks, they are becoming aware of the impact of their choices on the environment. Vintage is back and possibly for good. The popularity of vintage is a response to fast fashion.

A recent report from the second-hand clothes sales platform TredUp expects the total resale market to double in value by 2023 (from $24bn to $51bn).

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