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How Fashion Trends Start
For decades, fashion trends typically were started through the method of fashion house to magazine to consumer.
In our current Internet world, things have changed. Fashion houses still impact the way fashion trends start, but other sources also play a role. Fashion trends now evolve through five key ways: From the runway, through street style, celebrities, fashion bloggers, and different fashion capitals globally.
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Runway Trends
Many of the current trends are inspired by the looks that designers send down the runways each season during Fashion Week events in New York, Milan, and Paris.
One reason runways inspire trends is that runway looks are moments created by fashion designers that are fantastical. People wait for many of the pieces in anticipation because they are typically over-the-top designs that look like they came from a dream.
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Street Style
Street style refers to everyday looks seen on the streets. These looks make an impact on the people who pass them by.
Reasons street style inspires trends:
- The looks are usually easier to recreate.
- People are inclined to follow the trend of an 'everyday person' because they think they can easily pull it off themselves.
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Celebrities And Fashion Trends
Celebrities are the biggest driving force in trend creation.
Companies often turn to celebrities to be spokespeople for their brands and products because celebrities are highly influential. They have a huge fan base and consequently a bigger reach than the latest fashion magazine.
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Fashion Bloggers
Fashion bloggers have proven to the masses that they have great taste. They are the creators of fashion trends, not followers. They offer a fresh perspective on the fashion industry that is loved and respected by their readers.
Designers turn to fashion bloggers to help promote their products. Fashion bloggers set trends by styling the garments in various ways, photographing themselves and sharing the images to their large audiences.
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Fashion Capitals of the World
Fashion trends vary all over the world. People often look out of their geographic area to trend-source for a unique newness.
Trends from fashion capitals of the world - New York City, Paris, Milan, and London - are seen through a different set of eyes that enable fashion lovers to bring something new to their world.
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