Fashion bloggers have proven to the masses that they have great taste. They are the creators of fashion trends, not followers. They offer a fresh perspective on the fashion industry that is loved and respected by their readers.
Designers turn to fashion bloggers to help promote their products. Fashion bloggers set trends by styling the garments in various ways, photographing themselves and sharing the images to their large audiences.
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While fashion and style are connected, they are not the same. Fashion relates to the collective, while style is more for the individual.
With social media being the better platform, many designers embraced the creative challenge this presented. They showcase their collections via fashion films or shoots and find other inventive ways to draw audiences.
The designers who had the most success on social media were those who sca...
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