“I know you care about this. I do, too”
Often, a personal attack has nothing to do with the subject of the argument. Most people have good reasons for thinking or feeling the way they do. People also have good intentions. They don't feel a certain way because they're heartless or mean but believe their opinion is really "better " in some way.
Recognise their good intent and refuse to use ad hominem attacks to bring them down and thus "win" the argument.
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