Creative Cliff Illusion

This is a fallacy where one assumes that their creativity is diminishing with each output.

As the modern workforce faces never-before-seen challenges, it is crucial to harness the creativity of the employees by setting the right expectations of the creative process and to empower them to generate more ingenious ideas.

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Problem Solving

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The River Of Creativity

Most people do not realize that being persistent is a virtue in a creative process.

A person’s first ideas are rarely their most creative ones, as one generally goes through a lengthy brainstorming process, and has to list out and shaft through a large number of nominations.

There are several ways to give creativity a boost:

  1. Set aside ample time for free, divergent thinking.
  2. Ask for more ideas on a regular basis, keeping the engine running.
  3. Build a tracker which documents the ideas and the time taken to generate them.
  4. Compare results among teams to calibrate your process and to capture the teams full creative potential.

A manager should educate their subordinates/team members that their reservoir of ideas will keep flowing and they should not believe that they are now running out of ideas.

They should be encouraged to push their cognitive boundaries and look for innovative connections.

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The best ideas come to those who wait

Many of us think that our creativity comes from our first ideas. We assume that finding creative solutions slow down over time.

This assumption is wrong, research suggests. The best ideas come to those who wait. Patience and perseverance will lead to more innovative solutions.

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IDEAS

Linus Pauling

“If you want to have good ideas, you must have many ideas.”

The 2 goals of effective brainstorming:
  • Defer judgment (don’t get upset when people say bad ideas).
  • Reach for quantity (come up with as many ideas as possible).

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