Investing In The Creative Process - Deepstash

Investing In The Creative Process

There are several ways to give creativity a boost:

  1. Set aside ample time for free, divergent thinking.
  2. Ask for more ideas on a regular basis, keeping the engine running.
  3. Build a tracker which documents the ideas and the time taken to generate them.
  4. Compare results among teams to calibrate your process and to capture the teams full creative potential.

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MORE IDEAS FROM Your Best Ideas Are Often Your Last Ideas

The River Of Creativity

Most people do not realize that being persistent is a virtue in a creative process.

A person’s first ideas are rarely their most creative ones, as one generally goes through a lengthy brainstorming process, and has to list out and shaft through a large number of nominations.

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A manager should educate their subordinates/team members that their reservoir of ideas will keep flowing and they should not believe that they are now running out of ideas.

They should be encouraged to push their cognitive boundaries and look for innovative connections.

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This is a fallacy where one assumes that their creativity is diminishing with each output.

As the modern workforce faces never-before-seen challenges, it is crucial to harness the creativity of the employees by setting the right expectations of the creative process and to empower them to generate more ingenious ideas.

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The best ideas come to those who wait

Many of us think that our creativity comes from our first ideas. We assume that finding creative solutions slow down over time.

This assumption is wrong, research suggests. The best ideas come to those who wait. Patience and perseverance will lead to more innovative solutions.

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Creativity is an in-demand skill, with studies showing that CEOs feel "innovation" is the number one priority for their business. But 77% of those CEOs also believe it's hard to find employees with creativity and innovation skills.

But, in reality, plenty of people meet the criteria. The problem is in the societal and cultural conventions around working that prevent employees from being creative.

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Organisations want innovators, and creative people want to be supported in the workplace. So we need to change the way the workplace works for everyone's benefit.

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The Productivity Illusion

Trying to resolve things too quickly, especially for complex problems, is detrimental to innovation because you fall prey to premature closure. And resistance to premature closure — a key aspect of creativity — is our ability to keep an open mind when we already have a potential solution.

While mantras like “move fast and break things” can help push people towards action, they can backfire when the underlying problem is complex. In such situations, urging the team to keep searching for more ideas can lead to more innovative and far-reaching solutions.

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