Research on why content goes viral
- YouTube videos that contained elicitors of hope were more likely to be viewed.
- On Facebook, depictions of nature, vastness, art, and gratitude in the form of thankfulness, predicted how many likes it received. The more inspiring elicitors from any category, the more likely it is to go viral.
- Articles that were longer and contained more inspirational words (e.g., awe, inspiring, profound, appreciate) were more likely to be viral.
- Inspiring movies and TV shows that contained hope were the most liked. The most frequent environmental elicitors involved nature and vastness.
- Over all of the media, the most liked content portrays nature, encouragement, and overcoming obstacles (hope portrayals).
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