What Makes Positive Content Go Viral?

We are more likely to share a video or an article that creates a very strong positive or negative emotion in us.

These emotions could be: excitement, happiness and even anger.

Feeling inspired motivates us to better ourselves. It energizes us and pushes us beyond pursuing self-interest to helping others.

• There is a set of environmental elicitors that we associate with inspiration. These include beautiful nature, art, vastness, religious traditions, gifts, and kindness.
• We also feel inspired when we see other people express appreciation for beauty, acting thankful, showing exceptional skills, encouragement, perseverance, and overcoming setbacks.