Videos that go viral

We are more likely to share a video or an article that creates a very strong positive or negative emotion in us.

These emotions could be: excitement, happiness and even anger.

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What Makes Positive Content Go Viral?

greatergood.berkeley.edu

Feeling inspired motivates us to better ourselves. It energizes us and pushes us beyond pursuing self-interest to helping others.

  • There is a set of environmental elicitors that we associate with inspiration. These include beautiful nature, art, vastness, religious traditions, gifts, and kindness.
  • We also feel inspired when we see other people express appreciation for beauty, acting thankful, showing exceptional skills, encouragement, perseverance, and overcoming setbacks.

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  • YouTube videos that contained elicitors of hope were more likely to be viewed.
  • On Facebook, depictions of nature, vastness, art, and gratitude in the form of thankfulness, predicted how many likes it received. The more inspiring elicitors from any category, the more likely it is to go viral.
  • Articles that were longer and contained more inspirational words (e.g., awe, inspiring, profound, appreciate) were more likely to be viral.
  • Inspiring movies and TV shows that contained hope were the most liked. The most frequent environmental elicitors involved nature and vastness.
  • Over all of the media, the most liked content portrays nature, encouragement, and overcoming obstacles (hope portrayals).

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