The The McDonald brothers entertained a dream of a new establishment they'd call the Dimer but rejected the idea as too Depression-era. They were certain the future involved appealing to drivers.
After many rejections, the entrepreneurs secured a loan of $5,000, this time putting their surname on their roadside restaurant, followed by the featured menu item of "McDonald's Barbeque."
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Instead of just paying a visit and stealing the idea, the more honest plunked down a $950 franchise fee for the formula. The first in line wanted to use McDonald's name of the stand he intended to build, saying he thought their name "lucky." He got an operating manual for his mon...
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