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How to use storytelling to influence and persuade
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The brown M&M’s principle is the idea that small details can sometimes serve as useful indicators of big issues.
The Brown M&M Principle is also known as the Van Halen Principle originally came from the well-known rock band, Van Halen. Their band's performance was known to be engaging and unforgettable. The brown M&Ms clause was placed in Van Halen's contract to see if their needs were meticulously prepared as they asked for. If a brown M&M is present at their backstage dressing room, they would immediately know that the contract was not read well.
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Spending a large amount of time with someone literally causes you to pick up their habits. Choose your friends wisely.
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