Your objective defined in a single sentence should be:

  • Qualitative and Inspirational. The objective is designed to get people jumping out of bed in the morning with excitement.
  • Time Bound.  You want it to be a clear sprint toward a goal, doable in a month or a quarter.

  • Actionable by the Team Independently. Your Objective has to be truly yours, and you can’t have the excuse of “marketing didn’t market it.”

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