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The Objective is qualitative, and the KR’s (most often three) are quantitative.
They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.
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Your objective defined in a single sentence should be:
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Key results take all that inspirational language and quantifies it.
You create them by asking a simple question “how would we know if we met our objective?”
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You are looking for a sweet spot where you are pushing yourself and your team to do bigger things, and where you have a 50/50 shot of failing.
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Much of the value in OKRs comes from the conversations on what matters, how it will be measured and what it means for the teams who are used to working from their own standards, apart from the business goals.
Individual OKRs are about becoming better at your job, as well as helping your product get better.
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Often people fail ...
...because they set OKRs at the beginning of the quarter, and then forget about them until the end of the quarter.
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...halfway through your bounded time period.
Changing them dilutes focus, and keeping teams focused is the entire point of the OKR.
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OKRs aren’t just about hitting targets but about learning what you are really capable of. When missing a KR you've learned a ton about what works and what doesn't.
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If you fail to meet them, you probably set difficult ones for yourself.
Goals should inspire you to stretch yourself. If you hit all of your goals every time, they might not be ambitious enough.
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Set goals that are:
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Accept that you have to put in place remote work systems, even if more than half of your employees ultimately revert to office-based work.
Intentionally design for the same interactions that would otherwise happen if people were in the office.
Your people need to feel your presence as a leader as they will have fewer opportunities to see you face to face when they work remotely.