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Objectives and Key Results (OKR)
The Objective is qualitative, and the KR’s (most often three) are quantitative.
They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.
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Objectives
Your objective defined in a single sentence should be:
- Qualitative and inspirational. The objective is designed to get people jumping out of bed in the morning with excitement.
- Time-bound. You want it to be a clear sprint toward a goal, doable in a month or a quarter.
- Actionable by the team independently. Your Objective has to be truly yours, and you can’t have the excuse of “marketing didn’t market it.”
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Key Results
Key results take all that inspirational language and quantifies it.
You create them by asking a simple question “how would we know if we met our objective?”
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KRs Should be Difficult, not Impossible
You are looking for a sweet spot where you are pushing yourself and your team to do bigger things, and where you have a 50/50 shot of failing.
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OKRs Cascade
Much of the value in OKRs comes from the conversations on what matters, how it will be measured and what it means for the teams who are used to working from their own standards, apart from the business goals.
Individual OKRs are about becoming better at your job, as well as helping your product get better.
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OKRs Part of Your Regular Rhythm
Often people fail ...
...because they set OKRs at the beginning of the quarter, and then forget about them until the end of the quarter.
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Don't Change OKRs...
...halfway through your bounded time period.
Changing them dilutes focus, and keeping teams focused is the entire point of the OKR.
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Get Ready to Fail
OKRs aren’t just about hitting targets but about learning what you are really capable of. When missing a KR you've learned a ton about what works and what doesn't.
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