We buy products we don't need

We often don't like what we say we like. We come to enjoy things we thought we hated and we are poor at predicting what we will possibly like.

We can't articulate the reasons we prefer one thing over another. We often decide we like something without cause...

The tetris effect is named after the phenomenon experienced by tetris players who begin to see tetris-like patterns in every day life after playing for long periods of time.

With a negative tetris effect, we always spot the annoyances, stresses and hassles. With a positive tetris effect, we...

There is a gap between the state of surviving and thriving that needs to be closed before a thriving life can be embraced.

In the modern world, our senses are abused by artificial lights, sounds, and smells in the cities we live in. Our media devices fill us with more hel...