Nutella - the epitome of a 'pop lux'
In the middle 1900s, chocolate became expensive again due to rationing in Europe during World War II. In 1946, Italian pastry maker Pietro Ferrero added hazelnut once more and created Pasta Gianduja, renamed 'Nutella' in 1964.
It's popularity increased sharply, and it became a popular luxury for Italians. It led to Ferrero (now a global company) having an annual turnover of £6.5bn.
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