Zero to One - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 17 ideas

Zero to One

Zero to One

by Blake Masters, Peter Thiel

Zero to One is about how to build companies that create new things

The book draws on Thiel's experience as a co-founder of PayPal and Palantir, investor in hundreds of startups, including Facebook and SpaceX. Thiel cautions the book offers no formula for success. Such a formula cannot exist as every innovation is new and unique....

159

STASHED IN:

455

Zero to One explained

Progress can take one of two forms:

  • Going from 1 to n: horizontal or extensive progress means copying things that work -. Horizontal progress is easy to imagine because we already know what it looks like. 
  • Going from 0 to 1: Ve...

186

STASHED IN:

486

Peter thiel

Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.

145

STASHED IN:

438

Think for yourself

"The most contrarian thing of all is not to oppose the crowd but to think for yourself.". Is the advice given throughout the book. 

Thiel encourages to think different, but most of all to think for yourself.

133

STASHED IN:

444

Capitalism and competition are opposites

Thiel argues capitalism and competition are opposites

Capitalism is premised on the accumulation of capital, but under perfect competition all profits get competed away

Because creating value is not enough, you also need to capture some of the val...

81

STASHED IN:

440

New and unique versus more of the same

PayPal was in 2001 the only email-based payments company in the world. It employed fewer people than the restaurants on Castro Street (Mountain View, CA), where the Paypal team used to go for lunch. The business was much more valuable than all of those restaurants combined. 

Starting a new ...

69

STASHED IN:

430

“All happy families are alike; each unhappy family is unhappy in its own way.”

The quote with which Tolstoy opens Anna Karenina might describe people, but for businesses it's the opposite: All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape compet...

120

STASHED IN:

457

Peter Thiel

The value of a business today is the sum of all the money it will make in the future.

83

STASHED IN:

431

Characteristics of successful  monopolies

Every monopoly is unique, but they usually share some combination of: 

  1. Proprietary technology: a good rule of thumb, proprietary technology must be at least 10 times better than its closest substitute in some important dimension to lead to a real monopolistic advantage...

75

STASHED IN:

470

Start with a small market and dominate

Every startup is small at the start. Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market.

The perfect target market for a startup is a small group of particular people concentrated together an...

88

STASHED IN:

469

“Thiel’s law”

A startup messed up at its foundation cannot be fixed.

69

STASHED IN:

427

Recruit the right people

Why would someone join your company as its 20th engineer when she could go work at Google for more money and more prestige?

You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important th...

70

STASHED IN:

432

A startup or a cult?

The best startups might be considered slightly less extreme kinds of cults. The biggest difference is that cults tend to be fanatically wrong about something important. 

People at a successful startup are fanatically right about something those outside it have missed.

54

STASHED IN:

429

Technology Means Complementarity

The stark differences between man and machine mean that gains from working with computers are much higher than gains from trade with other people

We don’t trade with computers any more than we trade with livestock or lamps.

39

STASHED IN:

420

Seven questions that every business must answer

  1. The Engineering Question: can you create breakthrough technology instead of incremental improvements? 
  2. The Timing Question: is now the right time to start your particular business? 
  3. The Monopoly Question: are you starting wit...

99

STASHED IN:

515

Myths are important and dangerous

The single greatest danger for a founder is to become so certain of his own myth that he loses his mind. 

But an equally insidious danger for every business is to lose all sense of myth and mistake disenchantment for wisdom.

38

STASHED IN:

414

Our task: go from 0 to 1

Our task today is to find singular ways to create the new things that will make the future not just different, but better - to go from 0 to 1

The essential first step is to think for yourself. Only by seeing our world anew, as fresh and s...

58

STASHED IN:

442

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

'Zero to One' is one of my all-time favorite books. Peter Thiel discusses how successful companies are built around a strong foundation, secrets, and monopolies. This book is for aspiring entrepreneurs and investors who want to build a valuable business that creates new things, rather than develop on existing ideas.

7 IDEAS

2 Comments