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The prospect theory shows that people are often willing to make riskier decisions to avoid losses than to make gains - even when the situation is identical but framed differently. For example, a 30% chance of death and a 70% chance of life are two different ways to describe the same thing.
If uncertainty is the default, an irrationally strong influence will be exerted on the outcome.
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People often confuse risk with uncertainty. But the terms "risk" and "uncertainty" do not refer to the same thing.
Once you understand a system, you can change some risk into uncertainty. Sometimes you can do this completely, but other times you can limit your range of uncertainties to a calculable level.
More knowledge allows you more controlled risk. However, sometimes, peopl...
Most people deal with uncertainty by only doing things others have don...
Uncertainty hides the risks of our decisions. This makes us tread very carefully. But, in reality, most of the decision terrain isn't nearly so dangerous. Things that look risky often aren't, and things that look routine and safe, often are.
The solution i...
"An investment in knowledge always pays the best interest." - Benjamin Franklin
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