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The Leadership Benefits of Performance and Storytelling

Dramaturgical model of communication

Focus on communicating meaning by enabling followers to become emotionally invested in change by being part of the larger narrative.

This communication approach spurs its constituency through imagination towards a common goal. 

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IDEA EXTRACTED FROM:

The Leadership Benefits of Performance and Storytelling

The Leadership Benefits of Performance and Storytelling

https://knowledge.insead.edu/leadership-organisations/the-leadership-benefits-of-performance-and-storytelling-8141

knowledge.insead.edu

4

Key Ideas

Dramatic strategy ...

  • ... moves audiences, 
  • empowers them to play a role and 
  • realigns them with a higher purpose.

The method was flawlessly employed by Steve Jobs who announced the MacOS 10, by staging a funeral for Mac OS 9. 

Dramaturgical model of communication

Focus on communicating meaning by enabling followers to become emotionally invested in change by being part of the larger narrative.

This communication approach spurs its constituency through imagination towards a common goal. 

Considerations for dramaturgical approach

  • Leaders should "manufacture" meaning.
  • Narratives are enhanced when storytellers bring the audience into the present

Four phases to "manufacture" meaning

Framing: Use words that amplify values, stress the vision’s importance and, if necessary, disparage opposition.

Scripting: Assign protagonist and antagonist roles. The word “we” eliminates potential tensions.

Staging: Requires logistics, settings and props that imparts meaning.

Performing: Enact scripted behaviours and relationships.

SIMILAR ARTICLES & IDEAS:

Three-Act storytelling structure

Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a p...

Five-Act storytelling structure

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling action: Continue the action from the climax
  • Dénouement: Ending the story with a resolution.

Before – After – Bridge storytelling formula

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).

8 more ideas

Leadership literature

Leadership failures in government, business, and nonprofits have created a demand for leadership studies and literature.

Unfortunately, these materials describe u...

The morality tale

Leadership has become a kind of morality tale: Leaders are supposed to be authentic and truthful, paying attention to their employees' well-being and building trust.

Oversimplification

The moral framing of leadership does not consider the real complexities and difficulties that leaders face.

Sometimes, being pragmatic necessitates doing seemingly bad things to achieve good results. This means that leaders may have to act in strategic misrepresentation, contrary to their own feelings.

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Purpose of Storytelling

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It ...

Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.