The Leadership Benefits of Performance and Storytelling - Deepstash

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The Leadership Benefits of Performance and Storytelling

knowledge.insead.edu

Dramatic strategy ...

  • ... moves audiences, 
  • empowers them to play a role and 
  • realigns them with a higher purpose.

The method was flawlessly employed by Steve Jobs who announced the MacOS 10, by staging a funeral for Mac OS 9. 

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Focus on communicating meaning by enabling followers to become emotionally invested in change by being part of the larger narrative.

This communication approach spurs its constituency through imagination towards a common goal. 

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  • Leaders should "manufacture" meaning.
  • Narratives are enhanced when storytellers bring the audience into the present

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Framing: Use words that amplify values, stress the vision’s importance and, if necessary, disparage opposition.

Scripting: Assign protagonist and antagonist roles. The word “we” eliminates potential tensions.

Staging: Requires logistics, settings and props that im...

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