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Framing: Use words that amplify values, stress the vision’s importance and, if necessary, disparage opposition.
Scripting: Assign protagonist and antagonist roles. The word “we” eliminates potential tensions.
Staging: Requires logistics, settings and props that imparts meaning.
Performing: Enact scripted behaviours and relationships.
SIMILAR ARTICLES & IDEAS:
One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
Leadership failures in government, business, and nonprofits have created a demand for leadership studies and literature.
Unfortunately, these materials describe u...
Leadership has become a kind of morality tale: Leaders are supposed to be authentic and truthful, paying attention to their employees' well-being and building trust.
The moral framing of leadership does not consider the real complexities and difficulties that leaders face.
Sometimes, being pragmatic necessitates doing seemingly bad things to achieve good results. This means that leaders may have to act in strategic misrepresentation, contrary to their own feelings.
Researchers studied whether customer service employees were more productive under narcissistic or humble leaders.
The least effective bosses were narcissists. Humble bosses we...
Narcissists believe they're unique and superior, while humble leaders know they're flawed.
The humble narcissist has grand ambitions but doesn't feel entitled to them. He is also willing to acknowledge his weaknesses and learn from his mistakes.
We're all drawn to someone who shows confidence - that is the reason that narcissists are more likely to be promoted or get elected to political office. But on its own, narcissism is dangerous. It tends to promote overconfidence and it dismisses the criticism.
Adding humility to narcissism prevents capriciousness and complacency. It helps you remember that you’re human.