Some rules to keep in mind

  • Suspend your judgment: approach all ideas--even ones that normally might seem lame--with a sense of  possibility.
  • Go for quantity. The object of brainstorming is to get as many of ideas on the table as possible in as short a time as possible.
  • Get everyone all wired up: Two magic words: caffeine & sugar. Apply in large doses before and during the session.
  • No electronics: No laptops, no phones, no exceptions.
  • Sleep on it:  Use the passage of some time to get perspective and only then consider and sort out the ideas that were generated.

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