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Want Better Ideas? Follow These Easy Brainstorming Rules

https://www.inc.com/geoffrey-james/how-to-brainstorm-9-easy-rules.html

inc.com

Want Better Ideas? Follow These Easy Brainstorming Rules
I recently came across a newly-published book, SmartStorming, which got me thinking about the dozens of brainstorming sessions in which I've participated. Here's my take on what worked: 1. Only invite brains. Every organization consists of two general types of people: a) those who agree with the boss all the time and b) those who have their own ideas and opinions.

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Only invite brains

Every organization consists of 2 general types of people: 

  • a) those who agree with the boss all the time and
  • b) those who have their own ideas and opinions. 

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Negative opinions

The ones that usually have negative ideas will come in handy later, when you're sorting through the ideas, but but they're not useful when you're generating them.

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Welcome "bad" ideas

 If you're brainstorming, don't characterizes  ideas as "bad."  Yes, there are bad ideas, but they're the fertilizer out of which good ideas grow.

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Keep it short

When it comes to brainstorming meetings, the terms "long" and "productive" are an oxymoron. 

Think 15 to 20 minutes. The moment everyone's energy starts to flag, end the meeting befor...

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Some rules to keep in mind

  • Suspend your judgment: approach all ideas--even ones that normally might seem lame--with a sense of  possibility.
  • Go for quantity. The object of brainstorming is to...

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Two of the biggest innovations

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Innovation is driven by incentives

There are three types of incentives:

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  3. "If we don't figure this out now, our very existence is threatened." Militaries deal with this, and it will fuel the most incredible problem-solving and innovation in a short time.

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The conditions for big innovations to happen

The biggest innovations seldom happen when everyone's happy or safe. They happen when people are a little panicked and worried, and when they have to act quickly.

In 1932, the stock market fell by 89%. It was an economic disaster where almost a quarter of Americans were out of work. However, the 1930s was also the most productive and technologically progressive decade in history. Economist Alex Field writes that in 1941, the U.S. economy produced almost 40 percent more output than it had in 1929, with little increase in labor hours or private-sector capital input.

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