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... organizations should insist that staffers first try to come up with their own solutions.
One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what an “anchor - we get stuck on that objective and potential solution to the exclusion of other goals.
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... meaning clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.
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This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.
Group brainstorming is an effective way to share an...
It shows that, during part of the sessions that involves idea generation, individuals think differently about a problem if they work alone. But when you bring the group together to generate ideas, they tend to think alike, converging on a common solution.
So start your bra...
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