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Before heading into a group brainstorming session...
... organizations should insist that staffers first try to come up with their own solutions.
One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what an “anchor - we get stuck on that objective and potential solution to the exclusion of other goals.
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Only after participants have done their homework ...
... meaning clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.
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Steps to Successful Brainstorming
- Lay out the problem you want to solve.
- Identify the objectives of a possible solution.
- Try to generate solutions individually.
- Once you have gotten clear on your problems, your objectives and your personal solutions to the problems, work as a g...
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Brainstorming and creativity
This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.
Group brainstorming is an effective way to share an...
The groupthink theory
It shows that, during part of the sessions that involves idea generation, individuals think differently about a problem if they work alone. But when you bring the group together to generate ideas, they tend to think alike, converging on a common solution.
So start your bra...
Positive Externalities Issues
- Someone who comes up with a solution cannot expect compensation each time the solution gets used. It results in reduced incentives to invest time and effort to discover new solutions. Algorithms, patents, and copyright laws try to solve this dilemma by allowing creators to profit from...
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